Build the off-site authority AI cites.
More than 84% of AI brand citations come from independent sources, not from your own website. Earned Visibility builds your presence in the publications, platforms and partnerships that AI tools cite, so when buyers search, your name is already there.
What you publish matters. Where others mention you matters more.
AI tools weight independent sources highly. A citation from a respected industry publication, a partner case study or a credible directory carries more citation weight than the same claim on your own homepage. That is the gap Earned Visibility fills.
The strategy and the delivery.
We start by mapping where the citation opportunities are in your category. Then we produce the content that earns them, and track the results every month.
Off-site visibility audit
We map where you currently appear in independent sources and which sources AI tools are pulling from in your category. Included in every AI Search Visibility Audit.
Target platform mapping
We identify the publications, platforms and partners AI tools cite most in your category, and build a priority map for where to place your business first.
Content production and placement
We write everything: guest articles, co-branded reports, press releases and expert contributions. Everything placed in the right publications at the right time.
Ongoing tracking and reporting
Monthly: which independent sources are now citing you in AI answers, and how your external citation footprint is growing.
What we produce.
Guest articles
Thought-leadership pieces placed in industry publications and online outlets that AI tools regularly cite. We write them. They get placed.
Co-branded reports
Joint insight documents published with complementary businesses. Both brands benefit from the citation and the shared audience.
Press releases
For product launches, new services and significant business news. Distributed to the outlets your category follows and AI tools pick up.
Expert contributions
Structured responses to journalist queries, expert roundups and industry Q&As. High-frequency placements that build citation weight over time.
What you start to see.
Placements in the titles your buyers read
Your business appears in the independent publications and platforms your category already trusts.
Citations in AI answers
AI tools pick up those mentions and include you in the answers they give buyers researching what you do.
A footprint that compounds
More placements lead to more citations and wider reach. We report on every placement and every new citation, monthly.
Owned content and earned visibility work together.
Your site content gives AI tools something to read and extract. Your independent presence gives them a reason to trust it. The two build on each other: better owned content earns better placements; more placements reinforce the authority of your owned content. We run both, or work alongside your existing content team.
Common questions.
What is earned visibility?
Earned visibility is the presence your business builds through independent coverage: industry publications, press coverage, partner content and credible directories. Unlike content on your own website, it carries independent credibility that AI tools weight highly when deciding what to cite.
How is this different from PR?
Earned Visibility has its roots in digital PR. The difference is focus. Traditional PR targets journalists and press coverage. Earned Visibility is specifically designed around the types of independent presence that generate AI search citations. The publications, platforms and content formats are chosen for their AI citation value, not just their audience size.
Who manages the outreach and placement?
We handle everything. You work with Mucho Más, and Mucho Más handles delivery from strategy through to placement.
Is an AI Search Audit required?
Yes. We always begin with an AI Search Visibility Audit. The off-site visibility section gives us the foundation to build your Earned Visibility strategy from. Get in touch and we will talk you through exactly what that looks like for your business.
How long before results are visible?
It varies. New placements take time to be indexed and picked up by AI tools. Some appear in AI answers within weeks of going live; others take longer. What we can commit to is consistent monthly placement activity and transparent reporting on every step.
Start building your off‑site reputation.
Get in touch to talk through what Earned Visibility looks like for your business and how it fits alongside your existing content.